Everyone knows a competitor to Google's Adsense would arrive sooner or later, it could only be a few months wait now for it seems Yahoo is testing out its contextual advertising program on a few sites, namely recently acquired Flickr.
I noticed the ads yesterday while browsing some photos. The ad that I saw at the time was 468x60 but it seems it is out of rotation at the moment. Some ads are branded with the tag-line 'Ads from Yahoo!' while others are not.
Yahoo advertisement on Flickr showing the alt text.
These were displayed on the right hand side of the page. Notice there is no branding and the cool thing is there is no javascript required; embedded into the page in plain html.
A single ad, once again no branding and written in plain html
Once slight hiccup I've noticed is the href location at the bottom of the ad where it says the advertisers URL. Instead of http://www it says http://http://www ... obviously when clicked upon this returns an error page. Someone should tell them about this, I would if I could find a contact email address.
This is the first time I've seen Yahoo contextual ads, so if you already knew (why didn't you tell me?) this must have been a waste of a read. Have to admit the html (no javascript) thing is coool.
in Yahoo
I didn't know about their ads, thanks for posting about it. I wonder when they go public? It must be in beta, I'm sure they'll fix the hiccup. :)